BERMUDA TOURISM AUTHORITY

2014 Annual Report

From the outset, as with any new business starting up in a challenging economy, the Bermuda Tourism Authority set about creating a strong foundation that would enable the building of a successful, sustainable venture.

The overarching objective was to not only to build awareness of Bermuda as a tourism product, but also to identify markets that would invest in our Island as a tourism product. For us to achieve those objectives we set about putting strategies in place to carry us through the processes involved, which in turn required the entire team at BTA to be aware of what the stakeholders’ expectations were.

Accordingly, in this our first year of operation, we are pleased to report that we have succeeded in becoming conscious of the stakeholder expectations and in managing them through every section in the Bermuda Tourism Authority.

Photo of Turtle Hill Golf Club, Fairmont Southampton