BERMUDA TOURISM AUTHORITY

2015 Year in Review

At the heart of the Bermuda Tourism Authority’s overall strategic effort lies one key objective – to build demand. This certainly came into focus in 2015 as the local and overseas offices worked together to build demand in a number of areas, which included off-season activities and events to build year-round visitors, adventure experiences to attract thrill seekers, creating a more vibrant beach economy for sun, sea and sand lovers, as well as partnerships and opportunities for infrastructure investment, to name but a few.

As can be seen in the highlights covered in this report, many of our initiatives have already borne fruit, which inspires us to continue on this path towards building a successful, sustainable tourism industry for Bermuda. From all of this is the ultimate demand that we are working to build – economic opportunities for Bermudians.

Photo of Horseshoe Bay Beach, Southampton